Hairdressing News from Schwarzkopf Professional


Keeping You In The Loop, Up To Speed and On The Mark

Schwarzkopf Professional brings you the latest in news, events and everything that's going on in the world of hairdressing. Whether we're showing off the hottest trends in our latest Essential Looks collection, bringing you one of our fantastic product launches or announcing an exciting new salon partner, you will find everything you need here - Don't forget to regularly check back for all the latest goings on! 

Schwarzkopf Professional News


Discover the latest trends from Schwarzkopf Professional's Essential Looks. This season's hair trends have a sharp focus on extremes, colours and contradictions. In our brand new Autumn/Winter 2:2019 collection, these trends have been transformed into cutting-edge looks by some of the world's most visionary hair artists.


The Creating Tomorrow’s Colour Today Collection showcases eight looks across three key trends:


Color Clash celebrates bold shades, glamorous clashes and strong silhouettes, alongside rich, fluid movement and understated power.


Urbaganza reinvents classics with a slick, high-shine edge; norms are shaken up, classic forms are fearlessly reimagined and unexpected combinations take the lead.


Texture Tension plays on translucence and purity, showing that sometimes less is more and life is about making an understatement.


The collection strikes a balance between high fashion lovers and individuals making an anti-establishment, anti-fashion statement.


“It’s a super diverse new world order of self-expression, where everybody has the freedom to be whoever they want to be and exercise their human right to creative expressionism, all the way. While change is in the air, we are also seeing a deep need for authenticity in everything." Schwarzkopf Professional International Creative Director, Simon Ellis


Let your imagination run wild with the Creating Tomorrow’s Colour Today Collection!

Essential Looks
IGORA Ashy Cedar and Earthy Clay


Discover the world of raw and tarnished browns! New IGORA Ashy Cedar and Earthy Clay shades have enriched the IGORA portfolio with cool, matte and neutral tone directions that offer a modern, powdery take on browns!


Experience the first dual application trend collection, with IGORA Ashy Cedar and Earthy Clay shades available in both permanent (IGORA ROYAL) and demi-permanent (IGORA VIBRANCE) assortments, to truly meet all hairdresser and client needs.


IGORA Ashy Cedar offers IGORA's strongest neutralising shades with hues of petrol, for neutral and matte brown results, especially when lifting or highlighting dark bases. IGORA Earthy Clay features muted, earthy and dusted brown shades for a sophisticated and iridescent look, upgrading bare beauty!


"I simply love the modern looks the new IGORA Earthy Clay and Ashy Cedar shades allow me to create. They're subtle and cool; really beautiful to work with and a completely fresh take on neutral browns…" Schwarzkopf Professional Global Colour Ambassador, Lesley Jennison.


Watch our IGORA Ashy Cedar and Earthy Clay tutorials with Lesley Jennison to learn more about the in-salon #alicebands services.


Experience the beautiful muted and powdery brown colour result of the new IGORA Ashy Cedar and Earthy Clay shades… perfect for the autumn/winter season!


Thank you for showcasing your wonderful BLONDME looks and entering the #ILOVEBLONDME competition. The competition is now closed. We were absolutely delighted with the number of entries and the outstanding quality of the looks created using BLONDME products!


Lesley Jennison and Jack Howard will be reviewing all the entries and the winners will be announced in January.


First prize is an exclusive two-day trip to the Schwarzkopf Pro TrendLab in Hamburg, Germany, with training from Global BLONDME Ambassador Jack Howard, plus the opportunity to shoot a tutorial. The second prize-winner will win dedicated in-salon blonde training and third place will receive a BLONDME product package.


Keep your eyes peeled for our announcement with the prize-winning looks here!

BLONDME Detoxifying System


Discover Schwarzkopf Professional's 1st blonde recovery regime to leverage the power of Vitamin C.


Pollution, dust, and hard water often give especially chemically-processed blonde hair a brassy or slightly green tone reflection. BLONDME's Detoxifying System has been formulated to not only counteract dull, brassy or green tones, but to also protect the hair from environmental aggressors.


The 3 part system includes: the Purifying Bonding Shampoo to remove impurities and mineral build-up; the Shot to recover brightness and shine with Vitamin C when mixed with BLONDME Keratin Restore Bonding Mask; and the Bi-Phase Bonding & Protecting Spray, a lightweight protective mist to nourish and shield the hair from environmental aggressors.


The range features integrated bonding technology that helps to create new bonds within the hair fibre. With Vitamin C, Amino Acid complex, Allantoin, and Malic Acid, known for their detoxifying properties.


Revive and protect healthy looking, bright blonde results using the BLONDME Detoxifying System.


Schwarzkopf Professional showcases their global initiative in a brand-new documentary series.


Through long-running partnerships with NGOs and a network of hairdressers, Schwarzkopf Professional transforms the lives of socially disadvantaged young adults through their Shaping Futures hairdresser training programme.


To celebrate the incredible dedication of everybody involved in this social initiative – and to highlight the difference it brings to hundreds of lives around the world – Schwarzkopf Professional is proud to release the documentary: “Inside Shaping Futures”. The documentary takes you on a journey into the emotional world of Shaping Futures. Inside views are depicted by NGOs, hairdresser trainers, Schwarzkopf Professional partners and the Shaping Futures students themselves.


"It's quite a unique experience for all of us that are involved... the passion that the students have to learn and to advance in their life is as equally touching for us, as the experience of the training is for them.” – Coralie Loth, Shaping Futures Manager at Schwarzkopf Professional


Experience the power of education and check out the four-part documentary series now.

Shaping Futures


Here at Schwarzkopf Professional, we continuously strive to deliver high-performing, versatile product ranges and now thanks to innovative new technologies and consistencies, the demi-permanent IGORA VIBRANCE range can do even MORE!


The state of the art moisturising demi-permanent hair colour – with a liquid formula that can turn into a gel or a cream – means that clients can expect MORE and hairdressers can deliver MORE…


…MORE Performance, MORE Convenience, MORE Versatility, MORE Choice!


The Moisture Protecting Complex with AQUAXYL™ Technology controls the hair’s inner moisture level to stabilise the internal structure of each hair fibre. This protects against hair breakage and creates a clean canvas for an even colour result, with a vibrant shine!


The assortment now contains 68 IGORA VIBRANCE colour shades, including IGORA VIBRANCE Clear 0-00; a non-pigmented formulation that can be used for a stand-alone gloss upgrade, after every colour service, or to dilute IGORA VIBRANCE shades to reduce depth, intensity and to create pastel tones.


For clients who want to try a fresh new look without the permanent commitment, IGORA VIBRANCE offers MORE salon business opportunities through bespoke, tailor-made services…


Discover the versatile looks of IGORA VIBRANCE today!




BC Bonacure delivers beautiful hair to every client in-salon and at home, thanks to the integration of trending skincare-inspired technologies and breakthrough Micellar Technology.


BC Bonacure provides a customised approach to every hair type:

Four influential lifestyle bloggers...

...share their real-life problems and solve their hair dilemmas using the new BC range. Check out their stories at


Explore the entire BC Bonacure range today!

BC Bonacure
Give the gift of education this Christmas


It’s time to discover the new BC Bonacure range and explore the dedicated BC Bonacure website.


Delve into the world of Hair Care and find the perfect treatments, customised for every hair type. With breakthrough Micellar Technology, this new range, containing skincare-inspired ingredients, will give you the confidence to look and feel beautiful.


Meet our four influential social stars, as they share their haircare secrets and dilemmas, and test out the latest BC products. Caroline Silta, Alexandra Pereira and Juli Mery give us their insights on what beauty means to them and why their hair gives them confidence.


So what are you waiting for, check out the BC Bonacure website today!


Throughout 2018, Schwarzkopf Professional will be celebrating their 120th Anniversary with a BRAND NEW campaign – REinventing Hair. Expect to see a year of inspiration as we continue to push creative boundaries and honour 120 years of pioneering hairdressing!


With innovation deeply rooted in its DNA, Schwarzkopf Professional have continued to REinvent hair over the past 120 years; holding over 7,600 patents – each one a true milestone in haircare – the company is now one of the top three professional hair care brands in the world, with a hairdresser community that stretches around the globe!


Schwarzkopf Professional co-create with the hairdresser, for the hairdresser to bring the latest products and relevant services to the market before anyone else; truly putting the customer at the centre of its business model, Schwarzkopf Professional…


…INNOVATE so that hairdressers can deliver a standout service
…INSPIRE hairdressers with the latest looks and the tools to create them
…EDUCATE through progressive hairdresser training
…CONNECT with leading influencers in the hairdressing industry
…SUPPORT the hairdresser every step of the way


2018 will be a year of pure hair REinvention with many exciting new brands and product launches, so don’t forget to follow us @schwarzkopfpro on social media, using the hashtag #120Facts!

Schwarzkopf Professional 120

Together #apassionforhair

The world of hairdressing is constantly evolving, growing and advancing with global techniques, trends, innovations and new business insights emerging all the time. With this in mind, we are dedicated to bringing our partner, the hairdresser, everything they need to run a successful salon business. Keeping up to date with all the latest in hairdressing couldn't be easier through our diverse and inspirational social media channels - Use our social buttons to keep ahead of the game, 24/7.