BLONDME Care

BECAUSE THE PERFECT BLONDE IS DIVERSE

There are endless shades of blonde.

Blonde can mean anything from subtle sun-kissed hues of light to powerful platinum. It can be as warm as caramel or as cold as ice. Blonde conveys a sense of fun, confidence and sex appeal.

Blonde is one of the most challenging yet aspirational colours – still perceived to be out of reach for most.

The #BLONDESOFTHEWORLD campaign features diverse blondes from 9 global metropolises, each with their personal blonde story. The perfect blonde is diverse – there is a blonde for everyone, irrespective of your skin, hair type, hair colour or gender!

This is a campaign featuring the versatility of BLONDME Colour and premium BLONDME Care range, by creating and maintaining 9 iconic blonde looks in partnership with Refinery29, the leading global media company focused on young women.

BLONDME Care

In partnership with Refinery29


 

 

BLONDE SERVICES

 

BLONDME offers a unique Colour and Care portfolio with endless service opportunities clustered into 3 streams: Flawless Blonde, Brightened Blonde, and Polished Blonde.

  • FLAWLESS BLONDE: Let your clients go blonde all the way with strong blonde transformations or maintain their fabulous blondes with a personalised care service for impeccable blonde results.

  • BRIGHTENED BLONDE: Brighten up your clients’ look with strong freehand services or foil highlights or refresh their blonde with a detoxifying service.

  • POLISHED BLONDE: The finishing touch is the most important step to let your client go home satisfied and loyal. Perfect their look with neutralising or tone enhancement services and let it shine from within!

The services within the 3 streams are fully exchangeable and intermixable so you can provide a tailor-made offer covering all your blonde clients' needs.

MEET OUR #BLONDESOFTHEWORLD

DEFYING STEREOTYPES AND EMBRACING THEIR HAIR

 

  • SKP_ICT_BLONDME-Models-Cities_Maria-Rio_620x396-NEW2

     

    "Naturally, my hair is dark brown. I’d been blonde before so I was so excited to get to do it again. Where I’m from in Argentina, blonde became really popular and it felt like everybody had it at some point. I love being blonde, I feel like it gives lift and warmth to my face. It’s made me more adventurous with beauty, too – I’m wearing more bold red and pink lipsticks.

    I love the honey colour I have, especially around my face. Those lighter sections around my face add a really nice brightness and warmth – it feels fresh, strong and beautiful. It’s a complete mood-booster and it’s just fun and makes me more experimental with hairstyles, too. I’m so glad I did it. Looking back, I really needed a change and going blonde feels so fresh – it was definitely the right decision!"
     

    Download the BLONDME backwash poster to re-create Maria's look

    + -

In partnership with Refinery29

 

 

 

 

MARIA 

RIO DE JANEIRO

KISS THE SUN AND LIFT YOUR MOOD

 

"Naturally, my hair is dark brown. I’d been blonde before so I was really excited to do it again."

 

Maintain a sun-kissed blonde with the ALL BLONDES Rich Conditioner.

 

SKP_ICT_ALL_BLONDES_Rich_Conditioner_Shadow_430x220-New

 

 

BARB

LOS ANGELES

DON'T LET YOUR AGE DEFINE YOUR BLONDE

 

"I’ve always felt better with blonde hair. Being blonde just suits me
– I think it goes with my face and with my personality."



Brighten a blended blonde with the ALL BLONDES Detox Mask.

88ec3726-cf62-48b6-97b0-8fa0f88d63a1
  • SKP_ICT_BLONDME-Models-Cities_Barb-LA_620x396-NEW2

     

    "I’ve always felt better with blonde hair. Being blonde just suits me – I think it goes with my face and with my personality. It’s such a big part of how I express myself! I remember when I was in college, a professor told me if I wanted to be taken seriously, I needed to stop wearing so much pink, to not go by ‘Barbie’ anymore, and to dye my hair brown. Well, I did two out of the three!

    It’s just not true that any hair colour makes you less worthy of respect or being taken seriously. My hair is such a big part of how I express myself, and I’m not giving up on any part of myself even though I’m 57, and being blonde is part of that for me. I’m still young and have a lot of living to do! Blonde to me is confidence, strength and vitality – it makes me feel ready to take on life."

     

    Download the BLONDME backwash poster to re-create Barb's look

    + -

  In partnership with Refinery29

 

 

 

  • SKP_ICT_BLONDME-Models-Cities_Pamela-Warsaw_620x396-NEW2

     

    "In Eastern Europe and in Russia where I’m from, some old stereotypes about blondes still prevail – things around intelligence or vanity. But of course, that’s not true at all, and the younger generations choose to defy that, because we realise that your hair colour has nothing to with your career development! Besides, it’s made me feel confident and powerful.

    Naturally, my hair is a medium brown but I’ve wanted to try a full-on blonde colour for a long time. I feel more powerful and confident with blonde hair and it’s making me more adventurous with my wardrobe; I’m wearing more bright colours like red and orange. My new light blonde makes me feel like a new me, confident and proud."

     

    Download the BLONDME backwash poster to re-create Pamela's look

    + -

In partnership with Refinery29

 

 

 

 


 

 

PAMELA

WARSAW

LET YOUR BLONDE DO THE TALKING

 

"The stereotypes about blondes still prevail – things around intelligence or vanity."

 

Preserve a polished blonde look with the ALL BLONDES Light Mask.

 

SKP_ICT_ALL_BLONDES_Light_Mask_Shadow_430x220-New

 

SIMREN

LONDON

RETHINK BLONDE, GO BRONDE

 

"The first time I went blonde was when I was 18, so being blonde again reminds me of that time and makes me feel carefree again."



Maintain a dipped blonde with the BLONDE WONDERS Restoring Balm.

 

SKP_ICT_BLONDE_WONDERS_Restoring-Balm_Shadow_430x220-New
  • SKP_ICT_BLONDME-Models-Cities_Simren-London_620x396-NEW2


    "Naturally, my hair is so dark brown it basically looks black, but now it’s a sort of milky, caramel blonde, with some brown still sliced through. Because the first time I went blonde was when I was 18, being blonde again reminds me of that time and makes me feel carefree again. I really feel like this colour suits me, especially my eyes and it softens my face a little. 

    I like how it’s changed my look and given me a slight mystery and uniqueness. Plus, I don’t really feel like I need to wear much makeup now, as my hair is the focal point. It’s definitely given me a new-found confidence, and aligns with my style and my personality. I feel more like myself with this hair! I stand out more and that aligns with who I am, because I am confident and being blonde shows my personality really well. I like how I cross between brunette and blonde and fall somewhere in the middle of the spectrum."
     

    Download the BLONDME backwash poster to re-create Simren's look

    + -

  In partnership with Refinery29

 

 

 

  • SKP_ICT_BLONDME-Models-Cities_Danielle-New-York_620x396-NEW2

     

    "Ever since I was allowed to dye my hair, I’ve had some kind of blonde going on! Balayage, dip-dye, wigs, weaves, everything. Naturally, my hair is a sort of medium to dark brown. I love being blonde – it makes me feel like I stand-out, and especially with the cut I have, I turn more heads. I kind of have this attitude now of: I don’t care, this is me.

    If I have a frizzy day, I don’t mind because the blonde actually emphasises and compliments my texture now. Hair is definitely an accessory and it’s making me more adventurous with my styling, too. It’s an outdated idea that you have to have fair skin to rock a cool blonde tone – this works beautifully for me. I’ve always felt like the blonde me is the true me."

     

    Download the BLONDME backwash poster to re-create Danielle's look

    + -

In partnership with Refinery29

 

DANIELLE

NEW YORK

DROP THE FEAR AND KEEP THE BOUNCE

 

"Ever since I was allowed to dye my hair, I’ve had some kind of blonde going on! Balayage, dip-dye, wigs, weaves, everything."
 

Go for a dusted blonde look and maintain it with ALL BLONDES Rich Mask.

 

SKP_ICT_BLONDME_ALL-BLONDES_Rich-Shampoo_Shadow_TEST_3_430x220-New

 

 

 

WARDAH

RIYADH

BAN THE WARMTH, KEEP YOUR COOL

 

"I’d never been blonde before, but I’d definitely visualised it and dreamt about it!"



Maintain a radiant blonde with the ALL BLONDES Rich Shampoo.

 

SKP_ICT_ALL-BLONDES_Rich-Shampoo_Shadow_430x220-New
  • SKP_ICT_BLONDME-Models-Cities_Wardah-Rihad_620x396-NEW2



    "I’d never been blonde before, but I’d definitely visualised it and dreamt about it! Naturally, I have black Middle Eastern hair (my father is Saudi and my mother is Pakistani), but I felt like 2020 is a year of breaking rules and proving to my family and the world that anyone can try this.

    It makes me feel so accomplished to have had the courage to do this. And now I’ve done it, it just makes me feel confident and as if I can overcome any obstacles in life. It’s funny, when I meet new people now, they say they can’t imagine not being blonde! I love the glow it gives me. It makes me feel like a superstar, it makes me feel powerful and like a rule-breaker."


    Download the BLONDME backwash poster to re-create Wardah's look

    + -

  In partnership with Refinery29

 

 

 

  • SKP_ICT_BLONDME-Models-Cities_Sanna-Shanghai_620x396-NEW2

     

    "In the past I went fully blonde, but I’d grown that all out, so I was excited to do this with virgin hair. Growing up Chinese in California meant I’d been aware of certain cultural expectations and assumptions from a young age, and I know that different values and tropes get assigned to different hair colours, so now I have something new to explore as a blonde.

    I’m actually really pleasantly surprised that my hair can look so healthy being blonde! It’s a soft ashy tone that’s washing out to a platinum blonde, and it’s definitely the most radical part of my look. I’m pretty low-maintenance, but being blonde requires a certain level of attention which makes me feel bolder, and I love that I’m making new memories that I’ll always associate with this hair colour."
     

    Download the BLONDME backwash poster to re-create Sanna's look

    + -

In partnership with Refinery29

 

 

 

SANNA

SHANGHAI

MAXIMUM LIFT, ZERO DOUBTS
 

"In the past I went fully blonde, but I’d grown that all out, so I was excited to do this with virgin hair."

 

Go for a blushed blonde and enhance it with COOL BLONDES Neutralizing Mask.

 

SKP_ICT_BLONDES_Neutralizing_Mask_Mask_TEST_430x220

 

 

 

SERENA

PARIS

GIVE YOUR BLONDE A NATURAL UPGRADE
 

"This was the first time I coloured my hair!"



Go for a refined blonde and perfect it with the ALL BLONDES Light Spray Conditioner.

 

SKP_ICT_ALL_BLONDES_Light_Spray_Conditioner_Shadow_430x220-New
  • SKP_ICT_BLONDME-Models-Cities_Serena-Paris_620x396-NEW2

     

    "This was my first time ever dying my hair! Naturally, I’m 100% brunette, now it’s a warm honey colour. I’m from the South of France, and even though there are quite a few blondes there, I still think there’s an underlying perception that blonde is maybe a little bit more rare. It took me a while to get used to it and at first I felt a little shy.

    However, after a while, I got over that learning curve, and suddenly it gave me renewed confidence in myself. Going blonde was definitely a learning curve for me. I usually wear my hair up in a bun, and now I’m blonde, when I put it up, my outlook on my day is confident. I suppose that even regardless of colour, the way you style your hair can really express your intentions for the day and shape your outlook."
     

    Download the BLONDME backwash poster to re-create Serena's look

    + -

  In partnership with Refinery29

 

 

 

  • SKP_ICT_BLONDME-Models-Cities_Frieder-Berlin_620x396-NEW2

     

    "Naturally, my hair is a very dark brown – though my mum says it has a ‘golden shimmer!’ I’ve gone blonde in the past but my hair was longer then, so the finished look was different. I was starting to get bored of my natural colour again and wanted to try something new. Blonde hair adds a highlight to whatever I wear and makes me stand out more.

    My hair is pretty short, but I can still wear lots of different styles, sometimes a wet look, sometimes a middle parting. Being blonde is a new and exciting feeling – and it makes me feel more confident because I find it so exciting. I think sometimes people are a little afraid of me because I’m really tall, but I think being blonde softens my look somehow and I look more approachable."
     

    Download the BLONDME backwash poster to re-create Frieder's look

    + -

In partnership with Refinery29

 

FRIEDER

BERLIN

STAND PROUD, RETAIN YOUR COOL

 

"Naturally, my hair is a very dark brown – though my mum says it has a golden shimmer!’"

 


Maintain a clear blonde with the COOL BLONDES Neutralizing Shampoo.

 

SKP_ICT_COOL-BLONDES_Neutralizing_Shampoo_Shadow_430x220-New

 

 

SKP_ICT_BLONDME_Refinery29-9_940x110

OUR SYSTEM FOR PERFECT BLONDE


BLONDME Colour and Care have been formulated and developed to work together as a system, delivering ultimate blonde hair quality.

SKP_Promo_Page_Clickable_Step1_220x148
SKP_Promo_Page_Clickable_Step2_220x148
SKP_Promo_Page_Clickable_Step3_220x148

Discover our 3-step system that ensures iconic blonde results without compromise:
1. BOND PROTECTION
2. BOND CREATION
3. BOND MAINTENANCE

STEP 1: IN-SALON COLOUR

Bond Enforcing Technology interlinks with the hair fibres to enforce strong structural bonds, for minimised hair breakage.

STEP 2: IN-SALON CARE

3D Bond Creation Technology stabilises the structure of blonde hair after the colour service in salon.

STEP 3: AT HOME CARE  
 

3D Bond Creation Technology maintains bonds at home for strength, shine and long-lasting colour results.