NEWS

NEWS

Keeping You In The Loop, Up To Speed and On The Mark

Schwarzkopf Professional brings you the latest in news, events and everything that's going on in the world of hairdressing. Whether we're showing off the hottest trends in our latest Essential Looks collection, bringing you one of our fantastic product launches or announcing an exciting new salon partner, you will find everything you need here - Don't forget to regularly check back for all the latest goings on!

ESSENTIAL LOOKS/IGORA 1:2021: ROYAL GLORY COLLECTION

“We’ve often celebrated the power of collaborations – creatively greater than the sum of their parts. So, we are delighted to co-author this issue of Essential Looks with our flagship colour brand, IGORA ROYAL. With over 120 beautiful shades and some of the world’s most exciting formulas, this year you’ll see an even deeper focus on colour. We have mined the universal zeitgeist and the global state of mind and identified three trends marrying nostalgia, inspiration and newness...”

Simon Ellis, Schwarzkopf Professional's International Creative Director

Inspired by fashion weeks across the globe and then distilled into relevant salon looks, the Essential Looks Royal Glory Collection celebrates the transformative power of colour, featuring the new IGORA ROYAL colour worlds within the trends: Magical Whimsy, Back to Classics and Artful Feeling.

BE THE COLOURIST YOU WANT TO BE.

Because everything you need is already inside.

THE reference brand in colour now goes sustainable and takes colour inspiration, consultation and education to the next level.

IGORA ROYAL establishes a new standard in colour with a state-of-the-art performance, a holistic portfolio including unique and dedicated subranges, an easy-to-navigate assortment structure and packaging made from recycled or sustainable materials - while keeping its same trusted formula!

#BeIGORA

Aiming to truly empower every colourist to be exactly who they want to be:

BE POWERFUL with IGORA ROYAL
BE BLONDE with IGORA ROYAL HIGHLIFTS
BE FASHION with IGORA ROYAL FASHION LIGHTS
BE COVERED with IGORA ROYAL ABSOLUTES
BE TIMELESS with IGORA ROYAL SILVER WHITES

We also celebrate the diversity of IGORA ROYAL's colour worlds, with 6 stunning looks featured in this spring/summer Essential Looks: ROYAL GLORY COLLECTION.

TODAY'S BLONDE HAS NEVER BEEN SO DIVERSE #BLONDESOFTHEWORLD

There is a blonde for everyone, irrespective of skin colour, hair type, hair colour or gender. That’s why Schwarzkopf Professional created BLONDME – the only colour and care brand truly dedicated to blondes.

Alongside the reformulation of their iconic hair care range, BLONDME are excited to launch a new #BLONDESOFTHEWORLD campaign, highlighting blondes from 9 global metropolises in a celebration of the diverse nature of blonde hair.

Co-created with global media and entertainment brand Refinery29 (@refinery29), #BLONDESOFTHEWORLD showcases 9 diverse blondes from around the globe, each with their own blonding story. Aiming to alleviate the concerns around going blonde, especially within darker Asian or Afro hair types, BLONDME has become more diverse than ever and aims for the concept of blonde losing any geographical or ethical boundary.

The new BLONDME Care line-up includes stronger neutralisation than ever before, dedicated purification to brighten blonde hair, 3D Bonding Technology and hero finishing products for all hair types – from fine-to-normal and normal-to-coarse.

Who said you can't be blonde? Meet 9 diverse blondes defying stereotypes and embracing their hair.

INTRODUCING NEW FIBRE CLINIX: FULLY CUSTOMISABLE HAIR TRANSFORMATION IN THE SALON AND AT HOME

Discover our new care brand Fibre Clinix, a salon exclusive, fully customisable hair care regime, for a holistic experience, from salon to home care.

Through the development of our most advanced and powerful repair technology, Fibre Clinix has set a new milestone by transforming the hair fibre back to its virgin condition*. Start the holistic experience in salon with a highly customised Tribond Service to match, mix and boost, instantly transforming the hair fibre. Effortless maintenance continues at home with a hair care routine prescribed to the client’s individual hair needs.

For fully hair customisation, select from a range of Fibre Clinix Boosters which are designed to be matched and mixed with the relevant Fibre Clinix Tribond Treatment, targeting inner and outer hair damage for specific hair needs.

Discover the full Fibre Clinix regime today!

*biophysical combing tests of the regime of medium bleached hair vs. virgin hair

ENJOY MORE PERFECTLY TONED RESULTS WITH THE NEWLY OPTIMISED & EXTENDED BLONDME BLONDE TONING RANGE

Schwarzkopf Professional are relaunching their existing BLONDME Blonde Toning range, adding 7 brand new shades to the assortment.

Designed specifically to work with BLONDME Bond Enforcing Premium Lighteners, the new BLONDME Blonde Toning range has been developed to improve hair moisture levels and minimise hair damage, thanks to its Bond Enforcing Hydrolock Technology and pH neutral application mixture. Ensuring superior blonde results – for perfectly balanced neutralisation and sophisticated tone enhancement!

The new gel-crème consistency can be applied via brush or bottle, offering colourists more application versatility. The formula is also easier to distribute, allowing for faster application, especially for long hair clients. The new Deep Toning shades provide further service opportunities for clients with darker pre-lightened bases (5-8), perfect for creating lowlights or shadow root.

Explore the BLONDME Blonde Toning Range in full!

PIONEER THE SALON OF THE FUTURE WITH SALONLAB ANALYZER

Discover Schwarzkopf Professional’s first scientific tool that gives data-driven insights on hair damage. By gathering and analysing biometric hair condition data, the SalonLab Smart Analyzer enables stylists to elevate their expertise and provide a truly personalised consultation for their clients.

The device is powered by the intuitive and easy-to-use SalonLab App, which guides both the hairdresser and the client through the consultation and analysis process by combining data-driven hair insights with the hairdresser’s expert assessment.

"This really is a game-changer. Not only does it bring the salon of the future to the present, but the Schwarzkopf Professional SalonLab reinvents the salon experience as we know it." Schwarzkopf Professional Global Colour Ambassador, Lesley Jennison.

Watch our SalonLab Smart Analyzer tutorial with Lesley Jennison to learn more about how to use the tool.

Revolutionary. Innovative. Pioneering.

Reinvent the salon experience with the SalonLab Analyzer.

INSIDE SHAPING FUTURES JOURNEY

Schwarzkopf Professional showcases their global initiative in a brand-new documentary series.

Through long-running partnerships with NGOs and a network of hairdressers, Schwarzkopf Professional transforms the lives of socially disadvantaged young adults through their Shaping Futures hairdresser training programme.

To celebrate the incredible dedication of everybody involved in this social initiative – and to highlight the difference it brings to hundreds of lives around the world – Schwarzkopf Professional is proud to release the documentary: “Inside Shaping Futures”. The documentary takes you on a journey into the emotional world of Shaping Futures. Inside views are depicted by NGOs, hairdresser trainers, Schwarzkopf Professional partners and the Shaping Futures students themselves.

"It's quite a unique experience for all of us that are involved... the passion that the students have to learn and to advance in their life is as equally touching for us, as the experience of the training is for them.” – Coralie Loth, Shaping Futures Manager at Schwarzkopf Professional

Experience the power of education and check out the four-part documentary series now.

CREATE TOMORROW'S COLOUR VIBRANCY TODAY

Here at Schwarzkopf Professional, we continuously strive to deliver high-performing, versatile product ranges and now thanks to innovative new technologies and consistencies, the demi-permanent IGORA VIBRANCE range can do even MORE!

The state of the art moisturising demi-permanent hair colour – with a liquid formula that can turn into a gel or a cream – means that clients can expect MORE and hairdressers can deliver MORE…

…MORE Performance, MORE Convenience, MORE Versatility, MORE Choice!

The Moisture Protecting Complex with AQUAXYL™ Technology controls the hair’s inner moisture level to stabilise the internal structure of each hair fibre. This protects against hair breakage and creates a clean canvas for an even colour result, with a vibrant shine!

The assortment now contains 68 IGORA VIBRANCE colour shades, including IGORA VIBRANCE Clear 0-00; a non-pigmented formulation that can be used for a stand-alone gloss upgrade, after every colour service, or to dilute IGORA VIBRANCE shades to reduce depth, intensity and to create pastel tones.

For clients who want to try a fresh new look without the permanent commitment, IGORA VIBRANCE offers MORE salon business opportunities through bespoke, tailor-made services…

Discover the versatile looks of IGORA VIBRANCE today!

NEW BC BONACURE

ADVANCED TECHNOLOGY. SIMPLE BEAUTY.

BC Bonacure delivers beautiful hair to every client in-salon and at home, thanks to the integration of trending skincare-inspired technologies and breakthrough Micellar Technology.

BC Bonacure provides a customised approach to every hair type:

Peptide Repair Rescue: For damaged, distressed hair
Hyaluronic Moisture Kick: For normal to dry, wavy or curly hair
Q10+ Time Restore: For mature hair
pH 4.5 Color Freeze: For coloured and highlighted hair
Collagen Volume Boost: For fine to normal hair
Keratin Smooth Perfect: For thick, coarse, unmanageable frizzy hair

Explore the entire BC Bonacure range today!

SCHWARZKOPF PROFESSIONAL CELEBRATE 120 YEARS OF REINVENTING HAIR!

Throughout 2018, Schwarzkopf Professional will be celebrating their 120th Anniversary with a BRAND NEW campaign – REinventing Hair. Expect to see a year of inspiration as we continue to push creative boundaries and honour 120 years of pioneering hairdressing!

With innovation deeply rooted in its DNA, Schwarzkopf Professional have continued to REinvent hair over the past 120 years; holding over 7,600 patents – each one a true milestone in haircare – the company is now one of the top three professional hair care brands in the world, with a hairdresser community that stretches around the globe!

Schwarzkopf Professional co-create with the hairdresser, for the hairdresser to bring the latest products and relevant services to the market before anyone else; truly putting the customer at the centre of its business model, Schwarzkopf Professional…

…INNOVATE so that hairdressers can deliver a standout service
…INSPIRE hairdressers with the latest looks and the tools to create them
…EDUCATE through progressive hairdresser training
…CONNECT with leading influencers in the hairdressing industry
…SUPPORT the hairdresser every step of the way

2018 will be a year of pure hair REinvention with many exciting new brands and product launches, so don’t forget to follow us @schwarzkopfpro on social media, using the hashtag #120Facts!

COMPANY

We believe in the whole - being greater than the sum of its parts. We believe in a passion shared – a passion for hair. We believe in true partnerships – a two-way relationship for life

HAIRDRESSERS' VOICES

Learn why hairdressers trust in Schwarzkopf Professional and how they share with us our passion for hair

HAIRDRESSING AWARDS

Global recognition, inspiration and glamour make the Hairdressing Awards a unique event to celebrate creativity

Together #apassionforhair

The world of hairdressing is constantly evolving, growing and advancing with global techniques, trends, innovations and new business insights emerging all the time. With this in mind, we are dedicated to bringing our partner, the hairdresser, everything they need to run a successful salon business. Keeping up to date with all the latest in hairdressing couldn't be easier through our diverse and inspirational social media channels - Use our social buttons to keep ahead of the game, 24/7.