Schwarzkopf Professional brings you the latest in news, events and everything that's going on in the world of hairdressing. Whether we're showing off the hottest trends in our latest Essential Looks collection, bringing you one of our fantastic product launches or announcing an exciting new salon partner, you will find everything you need here - Don't forget to regularly check back for all the latest goings on! 

"When everything is in flux we turn to the passion, imagination and creativity in all of us. As hairdressers we wake up in the morning to help people invent, reinvent and continually express themselves; whoever they are and however they want to live. Today, we’re celebrating love, life, passion and identity. Welcome to the VivID Collection."

Simon Ellis, Schwarzkopf Professional's International Creative Director

This season, we showcase three brand new trends, each featuring a Catwalk and Salon look variation, ready and waiting for YOU to transform into hairstyles your clients will love.

Discover Schwarzkopf Professional’s first scientific tool that gives data-driven insights on hair damage. By gathering and analysing biometric hair condition data, the SalonLab Smart Analyzer enables stylists to elevate their expertise and provide a truly personalised consultation for their clients.

The device is powered by the intuitive and easy-to-use SalonLab App, which guides both the hairdresser and the client through the consultation and analysis process by combining data-driven hair insights with the hairdresser’s expert assessment.

"This really is a game-changer. Not only does it bring the salon of the future to the present, but the Schwarzkopf Professional SalonLab reinvents the salon experience as we know it." Schwarzkopf Professional Global Colour Ambassador, Lesley Jennison.

Watch our SalonLab Smart Analyzer tutorial with Lesley Jennison to learn more about how to use the tool.

Revolutionary. Innovative. Pioneering.

Reinvent the salon experience with the SalonLab Analyzer.

Schwarzkopf Professional showcases their global initiative in a brand-new documentary series.

Through long-running partnerships with NGOs and a network of hairdressers, Schwarzkopf Professional transforms the lives of socially disadvantaged young adults through their Shaping Futures hairdresser training programme.

To celebrate the incredible dedication of everybody involved in this social initiative – and to highlight the difference it brings to hundreds of lives around the world – Schwarzkopf Professional is proud to release the documentary: “Inside Shaping Futures”. The documentary takes you on a journey into the emotional world of Shaping Futures. Inside views are depicted by NGOs, hairdresser trainers, Schwarzkopf Professional partners and the Shaping Futures students themselves.

"It's quite a unique experience for all of us that are involved... the passion that the students have to learn and to advance in their life is as equally touching for us, as the experience of the training is for them.” – Coralie Loth, Shaping Futures Manager at Schwarzkopf Professional

Experience the power of education and check out the four-part documentary series now.

BC Bonacure delivers beautiful hair to every client in-salon and at home, thanks to the integration of trending skincare-inspired technologies and breakthrough Micellar Technology.

BC Bonacure provides a customised approach to every hair type:

• Peptide Repair Rescue: For damaged, distressed hair
• Hyaluronic Moisture Kick: For normal to dry, wavy or curly hair
• Q10+ Time Restore: For mature hair
• pH 4.5 Color Freeze: For coloured and highlighted hair
• Collagen Volume Boost: For fine to normal hair
• Keratin Smooth Perfect: For thick, coarse, unmanageable frizzy hair

Four influential lifestyle bloggers...

• Caroline Silta (@carolinesilta)
• Alezandra Pereira (@lovelypepa)
• Sendi Skopljak (@skopljak)
• Jüli Mery (@juelimery)

...share their real-life problems and solve their hair dilemmas using the new BC range. Check out their stories at www.believeinconfidence.com.

Explore the entire BC Bonacure range today!

Throughout 2018, Schwarzkopf Professional will be celebrating their 120th Anniversary with a BRAND NEW campaign – REinventing Hair. Expect to see a year of inspiration as we continue to push creative boundaries and honour 120 years of pioneering hairdressing!

With innovation deeply rooted in its DNA, Schwarzkopf Professional have continued to REinvent hair over the past 120 years; holding over 7,600 patents – each one a true milestone in haircare – the company is now one of the top three professional hair care brands in the world, with a hairdresser community that stretches around the globe!

Schwarzkopf Professional co-create with the hairdresser, for the hairdresser to bring the latest products and relevant services to the market before anyone else; truly putting the customer at the centre of its business model, Schwarzkopf Professional…

…INNOVATE so that hairdressers can deliver a standout service
…INSPIRE hairdressers with the latest looks and the tools to create them
…EDUCATE through progressive hairdresser training
…CONNECT with leading influencers in the hairdressing industry
…SUPPORT the hairdresser every step of the way

2018 will be a year of pure hair REinvention with many exciting new brands and product launches, so don’t forget to follow us @schwarzkopfpro on social media, using the hashtag #120Facts!