Hairdressing News from Schwarzkopf Professional


Keeping You In The Loop, Up To Speed and On The Mark

Schwarzkopf Professional brings you the latest in news, events and everything that's going on in the world of hairdressing. Whether we're showing off the hottest trends in our latest Essential Looks collection, bringing you one of our fantastic product launches or announcing an exciting new salon partner, you will find everything you need here - Don't forget to regularly check back for all the latest goings on! 

Schwarzkopf Professional News
BC Bonacure




BC Bonacure delivers beautiful hair to every client in-salon and at home, thanks to the integration of trending skincare-inspired technologies and breakthrough Micellar Technology.

BC Bonacure provides a customised approach to every hair type:

Four influential lifestyle bloggers...

...share their real-life problems and solve their hair dilemmas using the new BC range. Check out their stories at

Explore the entire BC Bonacure range today!


It’s time to discover the new BC Bonacure range and explore the dedicated BC Bonacure website.

Delve into the world of Hair Care and find the perfect treatments, customised for every hair type. With breakthrough Micellar Technology, this new range, containing skincare-inspired ingredients, will give you the confidence to look and feel beautiful.

Meet our four influential social stars, as they share their haircare secrets and dilemmas, and test out the latest BC products. Caroline Silta, Alexandra Pereira, Sendi Skopliak and Juli Mery give us their insights on what beauty means to them and why their hair gives them confidence.

So what are you waiting for, check out the BC Bonacure website today!

Give the gift of education this Christmas
Schwarzkopf Professional 120


Throughout 2018, Schwarzkopf Professional will be celebrating their 120th Anniversary with a BRAND NEW campaign – REinventing Hair. Expect to see a year of inspiration as we continue to push creative boundaries and honour 120 years of pioneering hairdressing!

With innovation deeply rooted in its DNA, Schwarzkopf Professional have continued to REinvent hair over the past 120 years; holding over 7,600 patents – each one a true milestone in haircare – the company is now one of the top three professional hair care brands in the world, with a hairdresser community that stretches around the globe!

Schwarzkopf Professional co-create with the hairdresser, for the hairdresser to bring the latest products and relevant services to the market before anyone else; truly putting the customer at the centre of its business model, Schwarzkopf Professional…

…INNOVATE so that hairdressers can deliver a standout service
…INSPIRE hairdressers with the latest looks and the tools to create them
…EDUCATE through progressive hairdresser training
…CONNECT with leading influencers in the hairdressing industry
…SUPPORT the hairdresser every step of the way

2018 will be a year of pure hair REinvention with many exciting new brands and product launches, so don’t forget to follow us @schwarzkopfpro on social media, using the hashtag #120Facts!


Stuck for present ideas? Then look out for our special Schwarzkopf Professional Gift Sets with a Shaping Futures sticker! When you buy one of these Gift Sets, a proportion of the proceeds will go towards Shaping Futures; our charity initiative dedicated to helping socially disadvantaged young people in over twenty seven countries improve their career prospects and build a brighter future for themselves.


For over seven years, we have helped young people build better lives for themselves by teaching them valuable vocational skills in hairdressing and supporting them with apprenticeships, internships and job opportunities. If you are a professional hairdresser or stylist, why not consider offering your expert skills and knowledge and make a real difference to the lives of these young people by volunteering with us! All our volunteers are experienced professionals who offer their time and expertise for free, in exchange for a life-changing experience in a different country, meeting and helping young people in need:


“It was a life-changing experience. Unforgettable. The highlight of my career so far. It was very rewarding and so much better than what I ever imagined it to be.”

– Stacey Jordan, 2016 volunteer


If you are not a professional hairdresser, you can still support us directly by donating, or by buying our special Gift Sets. In doing so, you will not only receive a great Christmas gift for your friends or family (or even a little present for yourself!), you’ll also be helping us to give an even bigger gift to young people from some of the poorest communities in the world: the gift of a brighter future.


These gift sets are currently available across the BC Core, BLONDME, OSiS+ Core, OSiS+ Session Label and [3D]MEN ranges – grab yours at your local Schwarzkopf Professional Partner Salons today!

Give the gift of education this Christmas


IGORA ROYAL ABSOLUTES – the colour range designed for mature hair – has added four new age defying colours to their existing range of 20 shades.


The new shades offer 100% white coverage, intense colour results and powerful conditioning, ensuring the most natural and flattering results. The colour direction of the new shades includes three cool and beige tones, as well as a bestselling chocolate blonde.


IGORA ROYAL ABSOLUTES includes a Pro-Age Complex, which contains a long-chain care polymer that adheres to the surface of the hair cuticle. This gives the hair an even surface, which creates a sleek and shiny appearance.


Discover the age-defying ABSOLUTES range and explore all 24 shades today!


Enter the world of OSiS+ Session Label and explore iconic styling for style icons. Combining state-of-the-art technologies with the finest ingredients, this new range delivers fantastic results for the most style savvy clients.


Schwarzkopf Professional’s premium assortment consists of 9 iconic products delivering SUPER styling performance. Each SUPER light formula dries instantly, gives weightless shine or matte results, with precise hold and volume without overburdening the hair for SUPER LIGHT, SUPER DRY, SUPER FINE, SUPER PRECISE and SUPER AIRY styling results.


“OSiS+ Session Label is perfect for creating this season’s most coveted catwalk looks and finishes… whether it’s texture and matte undone looks, curl, movement or full-bodied volume with texture, all of the new products give these must-have styles the on-trend natural-looking edge.”


Richard Ashforth | Global Styling Ambassador


Inspired by beauty care, Schwarzkopf Professional have launched four all new products as part of the upgraded range, each formulated to give hair different types of texture:


Powder Cloud
An advanced SUPER FINE sprayable powder infused with Lava Rock, which creates precise volume instantly without overburdening the hair. The innovative pump function, allows for ultra-precise direct application with perfect dosage control.

Miracle 15
A SUPER VERSATILE styling balm with 15 benefits that prime, protect, define, control and add shine to the hair for an enhanced styling routine.


Crystal Gel
A SUPER CONCENTRATED gel infused with Crystal Rock Extract produces radically defined textures with strong hold control; unlike any other conventional gel, it offers a dry hair feeling.


Coal Putty
A SUPER ROUGH styling paste containing Activated Charcoal creates a no-shine matte effect, for medium hold raw looks with zero greasiness.

So, what are you waiting for? Meet the needs of your most sophisticated clientele and boost your salon retail business with textures and formulations your clients will not find in retail…

OSiS+ Session Label
BC Brazilnut Oil


Amazonia’s best kept secret, Brazilnut Oil, is the newest key ingredient in the BC Oil Miracle range, offering superior colour protection with a luxurious oil experience.


Suitable for all hair types, new BC Oil Miracle Brazilnut Oil offers an indulging hair-care regime enhanced with the latest technology for superior colour protection and shine. Brazilnut Oil is carefully extracted from the seeds of one of the largest trees in South America and is well known for its nourishing proteins, minerals and Omega 3 and 9, which work to fill in porous gaps and smooth rough hair. Brazilnut Oil’s moisturising properties also ensure opulent shine and suppleness without overburdening hair.


Our beauty hero from this range is BC Oil Miracle Brazilnut Oil Talent 10, the most versatile leave-in milk ever created by Schwarzkopf Professional. It offers an incredible 10 benefits including: enhanced colour radiance, ultimate shine, sun protection, gorgeous fragrance lasting 24 hours, protection from breakage and added moisture, all while detangling, taming and conditioning.


The complete range also features a gentle shampoo (BC Oil Miracle Brazilnut Oil Oil-in-Shampoo), an intensely nourishing pulp treatment (BC Oil Miracle Brazilnut Oil Pulp Treatment) and a refined oil booster, containing the highest concentration of Brazilnut Oil (BC Oil Miracle Brazilnut Oil Refined Oil Booster). Check out the full pampering possibilities BC Oil Miracle.


IGORA ROYAL Opulescence brings the next big beauty and fashion trend to hair with six opulent, yet muted shades inspired by Renaissance art.


From Haute Couture to High Street, rich and luxurious colours dominate this season and now Schwarzkopf Professional partner salons can embrace the trend too. As seen in the latest Essential Looks Collection, from Velvet Slate to Golden Dawn there’s a perfect shade for every client!


Combining inspiration from Renaissance art and royal fashion, these opulent shades and illumination techniques create a depth of colour with 3D effects.


“It’s unlike anything in the existing portfolio, these brand-new shades offer the most incredibly rich and sophisticated tones that are going to be an absolute hit with my clients” comments Lesley Jennison, Global Colour Ambassador for Schwarzkopf Professional.


Get inspired by the Renaissance in colour and explore the new IGORA ROYAL Opulescence today!

IGORA ROYAL Opulescence


On Monday 10th of April, Schwarzkopf Professional officially opened their first Trend Lab facility in Hamburg, Germany!


The Trend Lab allows Schwarzkopf Professional to respond quickly to the latest trends spotted in the industry. The in-house professional studio provides hairdressers around the globe with instant hairdressing inspiration, in real time.


Celebrating hairdressing through inspiration and education, hairdressers can expect real trends executed on live models, via engaging how-to tutorials and product demonstrations on Schwarzkopf Professional’s social media channels. As well as through hairdresser-led webinars, available for registered users on


“The Schwarzkopf Professional Trend Lab is a real step change in digital delivery. It is a brand-new channel that gives us the opportunity to capture, connect and deliver education-based, real time hair and fashion trends, as they happen.”


Simon Ellis – International Creative Director | Schwarzkopf Professional


The Trend Lab is an inspirational environment that blends the refined setting of a premium loft-style salon together with a cutting-edge photography studio. Every attention to detail has been considered to create a dynamic and intuitive environment. Beautiful vintage wood has been used throughout the flexible interior, alongside a carefully selected range of interchangeable backdrops and accessories, suitable for any one of Schwarzkopf Professional’s brands to use.


The opening night hosted several VIP guests – a selective audience of international trend watchers, hairdressing experts plus research and development specialists – who enjoyed an up close and personal catwalk show, presented by Schwarzkopf Professional’s Global Ambassadors, Tyler Johnston and Lesley Jennison.


The Ambassadors teamed up with digital influencers Mikey Henger and Jeffrey Robert to reveal the latest hair trends through an impressive line-up of commercially relevant INSTA-looks showcased on several models; including fashion bloggers Frida Mindt and Pola Fendel. Receiving a full colour and styling service, our star bloggers walked the catwalk to present their viral, on-trend looks, created with the latest Schwarzkopf Professional products.


Stay ahead of the curve and feed your passion for hairdressing with inspiring new content every day on Schwarzkopf Professional’s social media channels. All you need to do is follow @schwarzkopfpro on Instagram, YouTube, Facebook, Twitter!


It’s time to embrace a whole new era of blonde perfection with the launch of the much-loved BLONDME range. With the revolutionary patented* Advanced Bonding System now built into the BLONDME colour and care range, the hair is protected during lifting, lightening and colouring processes.


Bonding technologies are taking the hairdressing world by storm, “evolving from simple trend to a must-have in all hair salons” says Lesley Jennison – Schwarzkopf Professional’s Global Colour Ambassador.


Instead of using products specifically for bonding services, which require an extra step during the colouring, lightening or lifting process, the new BLONDME range helps hairdressers to blonde and bond their clients’ hair in one easy step, while the advanced care range helps to maintain the hair’s repaired condition.


The Schwarzkopf Professional BLONDME Ambassadors, Lesley Jennison – Schwarzkopf Professional’s Global Colour Ambassador and hairdresser to Gwyneth Paltrow and Elle McPherson; and Kim Vō – Global BLONDME Ambassador and hairdresser to Katherine Heigl and Kate Hudson, have devised a series of stunning blonde looks and services for the new BLONDME range.


Available for all blonde hair types and wannabe blondes, BLONDME embodies everything a blonde should be: Iconic. Powerful. Individual. Iconic. So, what are you waiting for? Discover the new BLONDME range today!


*Patent pending

Strong Bonds


How strong is your bond? The bond shared between hairdressers and their clients is what keeps them coming back, time after time. It’s this special bond that makes being behind the chair worthwhile! Hairdressers and their clients share a lot with each other – big occasions, breakups and secrets which help create and maintain a strong bond.


Bonds are important for our hair too. So we are very proud to welcome you to a whole new era of bonding services! Now you can lighten, lift, colour, and replenish hair like never before with Schwarzkopf Professional’s STRONG BONDS – new super hero products equipped with bonding technology inside. Unlock the bonding powers of our STRONG BONDS team: FIBREPLEX – hair’s ultimate bodyguard, BC Fibre Force – the powerful bond connector and IGORA ROYAL Highlifts – legendary icy blonde highlifts integrated with FIBREPLEX.


The STRONG BONDS team fight hair-damaging forces, restore hair to its natural softness, ensure superior colour results and banish brittle hair – once and for all! Our revolutionary new bonding technology works to treat and protect the bonds in the hair fibre leaving hair visibly healthier! Salon goers deserve outstanding results and with STRONG BONDS they get the best of the best. It’s no wonder that Schwarzkopf Professional’s Global Colour Ambassador, Lesley Jennison sees bonding technologies as “evolving from a simple trend to a must-have in all hair salons.”


FIBREPLEX is already taking the hairdressing world by storm with its exclusive FibreBond technology. FIBREPLEX Bond Booster N°1 can be mixed into any colouring system and enforces structural bonds. FIBREPLEX Bond Sealer N°2 seals the outer hair surface and FIBREPLEX Bond Maintainer N°3 prolongs the incredible in-salon results at home and FIBREPLEX Shampoo restores bonds within hair’s fibre and locks in colour for superior colour results.

Our BC Fibre Force range is infused with Bond Connector™ Technology which re-connects weak bonds in over-processed hair and makes it 10x more resistant* to breakage! The BC Fibre Force in-salon service begins with a pre-shampoo treatment with BC Fibre Force Kerabond Infusion and then the BC Fibre Force Bonding Cream is added to intensively restore the integrity of the hair, seal the hair’s outer surface and add shine. The hair is then washed with BC Fibre Force Fortifying Shampoo, formulated as a take-away for clients, to prolong the effects of the in-salon service by creating and reconnecting bonds with every wash. The BC Fibre Force range also comes with an extensive range of home-care products.


For our cool blondes or those who want to try out the iciest arctic blonde tones, try IGORA ROYAL Highlifts – our first highlifts enforced with FibreBond Technology. IGORA ROYAL Highlifts range offers incredible ice-blonde colours and are enforced with FIBREPLEX N°1 to protect the bonds and keeps hairs’ inner strength during the lifting process.


*Applied for patents

**Usage of BC Fibre Force Bond Connector Regime vs. untreated hair


We all know how important it is to keep learning and improving. Hairdressers live in a dynamic and rapidly changing world, where the fast adoption of new trends determines success. Social media has sped up the evolution of transforming these trends, and knowing how to create these trends is more important than ever. 


ASK Education – Schwarzkopf Professional’s Global Education brand, delivers exceptional training and support for hairdressers. We bring the art of hairdressing to life in nearly 90 ASK Academies and studios across the world and support hairdressers in their professional development. We want to keep you and your salon ahead of the game, so we are reaching out through technology to help you deliver stunning, high quality and on-trend results for your clients: We’ve gone digital! 


Welcome to the future! ASK Education presents the eAcademy – an interactive, up-close and personal eLearning experience. Inside the eAcademy you can pick and choose information and tutorials under three distinct categories: Colour, Care and Finish. We provide all the information and advice to power you and your salon! All you need to do is dive in. 


“It’s really state-of-the-art stuff,” says Simon Ellis, our international Creative Director, “you can go in, join a classroom, pick your subject, take exams and if you’re a salon owner you can train your staff.” he adds. The future is here and it’s digital. With the eAcademy, you can take your salon and staff right to the cutting edge!


The eAcademy is available in 14 different languages and as a registered user, and member of the eAcademy community, you’ll have access to the latest hair knowledge, product innovations and helpful video tutorials, 24/7. The training is ongoing so you can take self-assessments, keep track of your progress with our traffic-light system and receive Schwarzkopf Professional certificates for every test you pass.


What are you waiting for? It’s an easy and really cool way to get your learn on. World-class training at your fingertips! Sign up now to take your skills to the next level with the eAcademy!



Finally found the perfect shade? Now freeze it, for zero fade*! That’s right, the most annoying problem in hair colour just got zapped by BC Color Freeze. Hair can now look fresh and vibrant in-between salon visits and clients will be clamouring at the door to get their piece of sensational colour and mirror-like shine.


The world of hair colour cheers! Now, the daily hair regimes of washing, straightening or drying can be enjoyed carefree, without worrying about the colour fading. The salon experience can also be upgraded with three custom Color Freeze treatments. After colouration, offer clients the express but in-depth, five-minute treatment; the intensive ten-minute treatment; or the deluxe twenty-minute treatment – for maximum protection and superior shine. Retain their colour and gain their retention.


How does it all work? New studies have discovered that the perfect pH level for hair is 4.5. That’s why Bonacure redeveloped the Color Freeze range, to incorporate the pH 4.5 Balancer Technology and provide top colour care and optimal shine. Previously, colour care could only seal the hair’s cuticle and could not keep colour from leaving. BC Color Freeze not only seals hair cuticles but it also tightens the hair’s inner matrix – freezing colour in its place. Brr! This range has shampoos, conditioners, treatments, serums and creams (for all different hair types) to help freeze colour pigmentation. For the best colour results, it is recommended to use IGORA ROYAL colours and BC Color Freeze.


Seeing is believing and BC Color Freeze will deliver – making a believer out of anyone who wants to keep their hair colour looking polished.
Join the hair revolution for the greatest discovery in colour care technology. It’s finally here – the day has come for zero fade!


*after 12 washes according to 77 of 100 persons tested on a red shade

Together #apassionforhair

The world of hairdressing is constantly evolving, growing and advancing with global techniques, trends, innovations and new business insights emerging all the time. With this in mind, we are dedicated to bringing our partner, the hairdresser, everything they need to run a successful salon business. Keeping up to date with all the latest in hairdressing couldn't be easier through our diverse and inspirational social media channels - Use our social buttons to keep ahead of the game, 24/7.