Trend Alert: #newformal

#newformal is this season’s strong, direction trend – it’s all about oversized silhouettes, sculptural shapes, popping colour and precision cutting:



#newformal Catwalk Look – Cut, Colour and Styling

This season's key New Formal Catwalk Look has been cut and styled by Schwarzkopf Professional's Global Session Ambassador, Tyler Johnston (@tylerjohnstonhair); the cut is pure precision as Tyler reinvents the iconic Pageboy Bob.


Colour Queen Lesley Jennison (@lesleyjennison) adds glossy tonal depths in a jigsaw effect, for a lo-fi colour vibe that creates different moods as the hair shifts shape and reconnects. With an overall immaculate finish, this look makes a statement!



"Clients often worry a short bob won’t be versatile, but you can style this cut
in so many ways."

– Tyler Johnston, Global Session Ambassador

#newformal Salon Look – Cut, Colour and Styling

The Salon Look takes this powerful trend into everyday-accessible, as Tyler creates a longer variation of the classic bob; with a layered finish, this traditional style is all grown up! Colour Guru and Instagram sensation Jenny Strebe – AKA @theconfessionsofahairstylist – adds a modern, muted hue of light pastel pink on tones of blonde for a classy, yet captivating look. It’s this season’s wearable makeover for the colour shy!




"Olga’s colour is perfect for a modern muse – wearable, relevant, a little
different, yet classy."


– Jenny Strebe, Hairstylist & Influencer

With so many inspirational looks to motivate you, why not download the Essential Looks App for exclusive access to the world of trends! With detailed step-by-steps covering all the key looks, isn’t it time you spoke to your local Schwarzkopf Professional representative to get your unique unlock code?